Dear Dad, I know we haven’t been talking much for years. The most we talk is when you enquire from me about eating healthy food and I lie to you without flinching an eye. During college, I remember calling you at regular intervals asking for money. Oh, and I remember whenever I was home, you discussing politics with me. […]
Is it just me? Or anyone else noticed? See emotional marketing is nothing new, especially with FMCG majors, banks, mobile networks etc ( most of them being clumsily written). But there’s this brand which stands out almost always when it comes to evoking human emotions- ‘Tanishq’. They don’t try to trigger strong emotions, lead a […]
I drink coffee when I feel stuck. When I need ideas. And no matter what brand of coffee I drink, the large part of my coffee drinking habit has been formed because of Nescafe. When it comes to branding coffee Nescafe seem’s to get it right. See their brand campaigns over the years. Old Deepkia/ Purab […]