I had a small heartbreak today. And I realised how it must be to loose someone/something you love/value permanently. How people get into depression. How you don’t feel like getting up at all. How day pass by imagining scenarios that could have been better. How nothing in world seems interesting anymore. How nothing reaches your ears. […]
Ek khat ka jawab adhura hai Baar baar mud kar dekha maine Lekin awaaz nahi aayi Bechain hota hun Kahin meri galti toh nahi Shayad tum jawaab de rahi ho Aur mai sun nahi paa raha Isse jayda aur kya lachari hogi Tumhari khamoshi me bhi khud ko kosta hun Kai baar bhoolne […]
Words Saying but not saying Thinking and sleeping over Thoughts regurgitating in your head Mute wisdom, speaking silences Muffled expressions and yielding ignorance Burning bridges, rebuilding them Sitting on the edge hoping Which way to go, Sure or fulfilling The unsurity of it all The time keeps running Restlessness Taking wild shots Prepared […]
Ye khat hai un pariyo ke liye jinko maine dil se chaha Maine tumko pari kaha kyonki mai jis school me pada hun wahan ladkiyan nahi hoti thi aur har ladki ek pari tarah lagti thi. Kabhi tabiyat se tumhe dekh nahi paya..ya yun kaho himmat nahi hui..saal guzarte gaye lekin mai baccha hi reh […]
I am a YJHD fan. For all the fancy setting and faulty storyline, Deepika’s mini skirt and the bollywoodness borrowed from DDLJ, I choose to ignore all this. For there are things in that movie that have stayed with me. And those things will probably stay there for a very long time. Here are some […]
Attending a B-School is a life changing event. Anyone who has attended one will agree. So many things happen there which can’t be explained. What can be shared though, are the characters we find there. So here they are: Committee Wale “In the meeting” is their favorite line. Call them at 10,12,2… The same answer […]
Is it just me? Or anyone else noticed? See emotional marketing is nothing new, especially with FMCG majors, banks, mobile networks etc ( most of them being clumsily written). But there’s this brand which stands out almost always when it comes to evoking human emotions- ‘Tanishq’. They don’t try to trigger strong emotions, lead a […]
I drink coffee when I feel stuck. When I need ideas. And no matter what brand of coffee I drink, the large part of my coffee drinking habit has been formed because of Nescafe. When it comes to branding coffee Nescafe seem’s to get it right. See their brand campaigns over the years. Old Deepkia/ Purab […]