I am a YJHD fan. For all the fancy setting and faulty storyline, Deepika’s mini skirt and the bollywoodness borrowed from DDLJ, I choose to ignore all this. For there are things in that movie that have stayed with me. And those things will probably stay there for a very long time. Here are some […]
Attending a B-School is a life changing event. Anyone who has attended one will agree. So many things happen there which can’t be explained. What can be shared though, are the characters we find there. So here they are: Committee Wale “In the meeting” is their favorite line. Call them at 10,12,2… The same answer […]
For a moment forget about everything and walk with me. Forget that you have to sleep at 12 so that you can get up by 7 and be at the office at 9. You can be up till late and watch that movie or read that book or maybe both. Forget about the certain way […]
People, my dear friends, are essential of two types. Like they say in old cliched movies, people who think by their heart and people who go with their brains. How often do we hear – follow your heart, do the right thing, enjoy the process etc. There are some people who actually take it to […]
Judgment. That’s what I fear. I fear ridicule of my friends for being stupid. I fear to make a wrong impression on the people I don’t know. I fear to disturb the status- quo with the people whom I have somehow managed to impress. So I settle. I don’t experiment. I don’t let it out. […]
‘Life is once’. I am approaching my mid-life. Most of you who are reading this are approaching it as well. The questions that keep popping in my mind is- Are we happy? Are we satisfied with whatever we have done so far? I am not. I am struggling. I don’t know when while solving the […]
Dear Dad, I know we haven’t been talking much for years. The most we talk is when you enquire from me about eating healthy food and I lie to you without flinching an eye. During college, I remember calling you at regular intervals asking for money. Oh, and I remember whenever I was home, you discussing politics with me. […]
Is it just me? Or anyone else noticed? See emotional marketing is nothing new, especially with FMCG majors, banks, mobile networks etc ( most of them being clumsily written). But there’s this brand which stands out almost always when it comes to evoking human emotions- ‘Tanishq’. They don’t try to trigger strong emotions, lead a […]